Friday, December 13, 2013

Introducing Make Up For Ever Smoky extravagant mascara

Follow up with the recently launched of the Midnight Glow Holiday Collection, Make Up For Ever introduce a new mascara - Smoky extravagant. A mascara to finish up a glam eye makeup with full and black lashes.


After Smoky Lash, the brand’s iconic extra-black volumizing mascara, MAKE UP FOR EVER launches Smoky Extravagant - a mascara that combines a high-performance, long-lasting formula whose optimal design ensures an impeccable result right from the first application.

Created in a rich black hue, this new eye make-up tool fits all of Dany Sanz’s demanding quality standards:
  • Dramatic impact: an ideal, non-sticky consistency with no clumping thanks to an exclusive complex that combines a wetting agent and a blend of waxes (Beeswax, Candelilla, Carnauba). The result is a wonderful sensation that glides smoothly onto the lashes. From afar, the look is strong and dramatic, with spectacular effects in curl, length and volume.

  • Graphic precision: a texture that coast the lashes one by one from the base to the tip, providing elasticity and flexibility for infinite length and lash care protection. The secret? Special polymers and D-Panthenol mixed with Bio-extender, a red seaweed extract that is rich in minerals (magnesium, calcium, manganese and zinc) that strengthens the lashes and improves flexibility and lengthening capacity. Upon close-up, it displays awesome definition. Lashes are flawlessly separated with professional precision. An exemplary clump-free mascara; this is the signature expert perfection of MAKE UP FOR EVER.

The latest addition to the SMOKY franchise, a select line of state-of-the-art mascaras loved by women and make-up artists alike, Smoky Extravagant’s ergonomic design ensures that lashes are treated with comfort and precision, making it ideal for professionals, who have to work fast and effectively, as well as for women looking for a high-flying mascara that is easy to apply.

(Click to enlarge)

Ingredients list

I decided to do a seperate post on the mascara review (I will put in the link once the post is up!)

One mascara 6 Lash techniques
With 580 Types fibers in 16 spirals, the Smoky Extravagant mascara brush allows you to own instant, intense eyes. The conical shape of the brush applies a generous quantity of formula with the first coat, and its fine tip can reach even the smallest lashes. Mascara is applied to the lashes one by one, from root to tip, for extreme precision. Create high-impact, precise results with the 6 different application techniques made possible by this amazing conical brush shape.

Make Up For Ever Smoky extravagant mascara
Price : SD$44

Store listing
Sephora Ngee Ann City ( Store-in-store )
Sephora Bugis+
Sephora Great World City
Sephora ION Orchard
Sephora JEM
Sephora Marina Bay Sands
Sephora Plaza Singapura
Sephora Suntec
Sephora VivoCity

( 36 Armenian Street #01-06 )

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Make Up For Ever Singapore Website::

I'm not affiliated with the company.
Product was provided for consideration.
Information extracted from press kit.