Tuesday, August 27, 2013


Hugo Boss will be launching a new fragrance in September 2013 - Pour Femme, a sophisticated  fragrance for women from BOSS Parfums.

Inspired by the first light of day, BOSS JOUR Pour Femme is using this unique moment to inspire women to seize all of their opportunities and create their very own stories, every day.

With an elegant composition, the scent has been created to reflect three important female facets – light, inspiration, and elegant composure, – brought together in a beautiful blend of white florals with vibrant citrus.

Following the successful launch of BOSS NUIT Pour Femme, BOSS JOUR Pour Femme now cements the BOSS Parfums reputation as creators of luxury, contemporary fragrances classics for both men and women.

Complementing each other perfectly, BOSS JOUR and BOSS NUIT offer a feminine day-to-night fragrance collection (for women around the world).

Perfectly embodied by its ambassador, BOSS JOUR Pour Femme sees Gwyneth Paltrow return for her second campaign as the female face of BOSS Parfums.

The epitome of the BOSS JOUR woman, Gwyneth Paltrow encapsulates femininity and sophistication in all the different roles she fulfills. Whether on-set for a film shooting, an early-morning school run in London, or spending an important day in the city running meetings for her successful business ventures, Gwyneth Paltrow resonates with women around the world who manage the many elements of their day with elegance and poise.

A true BOSS woman, she remains confident and composed – BOSS Parfums have created BOSS JOUR Pour Femme to perfectly complement this feminine spirit.

“I’m so proud to be a part of this new perfume launch from BOSS Parfums. I love that the brand is taking the opportunity to acknowledge the many layers and varying lives of women, and encapsulating it perfectly into a perfume like BOSS JOUR Pour Femme.
Gwyneth Paltrow, BOSS JOUR Pour Femme ambassador

BOSS JOUR Pour Femme has been created to mirror the three important facets that make up todays modern woman. The Light Facet mirrors her vibrancy with the first rays of morning light; the Inspiring Facet highlights the many possibilities that lie ahead; and the Elegantly Composed Facet mirrors her unique feminine strength and elegantly composure as she pursues her opportunities.

The Light Facet
The succulent citrus freshness of grapefruit flower and lime emulates the vibrancy of the first rays of light, radiating a positive sense of anticipation.

The Inspiring Facet
A beautiful white bouquet of freesia and lily of the valley lies within the heart of this fragrance, showcasing the beauty and variety that can be created using just one simple color – perfectly representing the endless possibilities in every woman’s life. The addition of honeysuckle, known for needing bright lights for its flowering tips, represents the BOSS woman reaching to pursue all the possibilities the day may bring.

The Elegantly Composed Facet
A richer, muskier finish - with earthy notes of white birch and creamy amber - ensures a feeling of softness and mirrors the unique feminine strength and ability to always approach the day and its possibilities with elegant composure.

Slim, sleek, and beautifully structured, the elegant and sophisticated BOSS JOUR Pour Femme flacon has been designed to perfectly reflect the perfume.

Stylish and light, the bottle is finished off with an elegant crystal cap that brilliantly reflects the light, in turn creating an effect reminiscent of the first light of day.

Like every modern woman’s “signature” piece of jewelry or accessory – an item that instantly identifies that look as “hers” – a golden band adorns the flacon, an elegant shimmering halo that has the power to become truly captivating as it catches the light.

The flacon is very simple and seek, love the plain creamy off-white shade with the "crystal" like cap and gold ~ Sturdy, simple and chic~

Top note
Grapefruit blossom

Middle notes
White flower

Base note

The first scent I pick up is lime and surprising the grapefruit blossom wasn't the first scent I pick up! Follow with a combination of sweetness from the white flower, honeysuckle. The amber scent wasn't take strong on my skin.

Soft and refreshing... a lovely and happy scent.

Ingredients list...

HUGO BOSS JOUR Pour Femme will be available at all Hugo Boss Fragrance counters from September 2013 onwards.

BOSS JOUR POUR FEMME – The collection
  • BOSS JOUR Pour Femme Eau de Parfum - SD$79 (30ml)
  • BOSS JOUR Pour Femme Eau de Parfum - SD$114 (50ml)
  • BOSS JOUR Pour Femme Eau de Parfum - SD$148 (75ml)
  • BOSS JOUR Pour Femme Shower Gel - SD$50 (200ml)
  • BOSS JOUR Pour Femme Body Lotion SD$55 (200ml)

Product was provided for consideration.
I'm not affiliated with the company.