Thursday, April 11, 2013

Introducing RICH Pure Luxury Hair care

Enjoy luxurious hair every day with RICH Pure Luxury Hair care
A professional hair care brand from France

RICH Hair Care delivers a new level of sophistication and style to the world of hair care. Located on the bustling Champs-Elyesées, RICH has quite literally absorbed Parisian style and blended it into a unique collection of hair care products. It understands that women want to enjoy luxurious hair everyday but do not necessarily have the time to pamper themselves with expensive in-salon treatments or time-consuming blow-dries.

So, RICH Hair Care created a collection of products that not only nurture and smooth the hair but elegantly styles it into looks that can withstand the busiest of lifestyles.

Developed with the help of RICH’s Creative Team of hairdressers, the products boast natural-based formulas that have been infused with luxury botanicals.

The result is a product line that dramatically improves the condition of all hair types and delivers a professional, long-lasting finish.

And, like the bustling Champs-Elysées, RICH never stands still. Inspired by fashion & beauty, RICH quickly identifies new trends and starts developing the latest ‘must-have’ products.

Star product 
 RICH Pure Luxury Rejuvenating Argan Oil Elixir

Achieve luxuriously soft, smooth hair instantly with RICH’s Pure Luxury Rejuvenating Argan Oil Elixir.

It contains a beautiful blend of Argania Spinosa Kernel Oil, Sweet Almond Oil and Olea Europaea Oil which is quickly absorbed deep inside the hair shaft. It helps strengthen and condition dry, tired hair back to its former glory.

In addition to this, the moisturising Elixir also smooths, tames and de-frizzes hair ensuring it is more managable and enjoyable. Plus, it helps reduce colour fade and protect hair against UV rays and heated styling appliances.

It’s quite simply a luxurious miracle in a bottle that delivers softer, healthy-looking hair that is shiny from root-to-tip!

RICH Pure Luxury Rejuvenating Argan Oil Elixir
Price $24.90 (70ml)

Blend 3-4 drops between your palms and smooth through damp hair.
Comb hair, then style as usual.
Reapply a small amount to dry hair for extra gloss.

RICH will be launching 8 products from Shampoo, Conditioner to Treatment
Intense Moisture Shampoo
Intense Moisture Conditioner
Hair Repair Treatment
Moisture Leave-In Conditioner
Intensive Treatment Cream
Silk Oil Serum
Rejuvenating Argan Oil Elixir
Argan De-Frizz & Shine Mist

RICH Pure Luxury Hair care  is available at selected aLT@BHG, John Little, and Watsons Stores, retail price from SD$16.90 - SD$24.90

Information extracted from press file.