Monday, February 04, 2013

Lancome Hyphose Star Waterproof mascara

(Product Introduction)

Lancome, the disputed mascara expert, is reinventing glamour by bringing together two icons : Betty Boop and Daria Webowy. Betty Boop's mischievous eyes and innate sensuality are combinted with the comtemporary spirit and confident femininity of Daria Webowy. Yesterday's vintage glamour meets the glamour of today.

Inspired by the hallmark codes of 30's movies. Lancome crafts a new, contemporay glamour: Deep, intense and mysterious eyes, femininity that cannot go unnoticed and which quite simple demands the utmost attention.

Hypnose Star Waterproof, the new show-stopping mascara. The essence of sensuality, the faceted brush caresses lashes for amplified volume and Hollywood curl...

Star curves wrapped in a sparkling sequined case.. An utterly dazzling first impression. Lancome creates a true red capture look for this star among mascaras.

For truely "cinema" eyes, Lancome reveals the secret behind an ultra-glamorous fringe of lashes : The combination of an innovative brush system with two patents and a "Black Diamond" effect gliding formula to sculpt lashes precisely.

The association of two flat and two oblique sides.
  • The former loads lashes instantly with mascara, applying just the right dose of texture to generously coat lashes.
  • Endowed with longer fibres, the latter seperate and lengthen lashes while fixing them in a sensual curl.

Even the shortest lashes are coated: thanks to its versatile triangular shape, this all new brush paves the way to creating made to measure glamour.

Lashes are long, black and glossy for show-stopping eyes: intense, deep and mysterious.

Playing on the balance between two types of wax, Hypnose star waterproof offers three benefits for a feather-light texture that holds 24 hours.

  • Incredibly glamorous volume
    This us guaranteed thanks to different soft waxes, which sensually swathe lashes from root to tip for "foolproof" application allowing dream volume with perfect separation to be achieved. Lashes are beautified in 3 dimensional splendour.
  • Voluptuous curl
    Thanks to hard carnauba wax which forms a thin film over the entire lash surface area and perfectly sets their curl. Lashes flaunt the curves of a pin-up model... Dazzling.
  •  24 hour waterproof wear
    Four polymers
    were combined with a volatile solvent to foam a protective film. Result in 24 hours waterproof, no flake, no smudge while being easily removable.

A fluid texture and an all new brush create a surprising alliance, able to create ultra-glam volume and a cleanly defined lash fringe. Guaranteed show-stopping eyes.

To complement cinema eyes, Lancome launches Ultra Twinkling, a new extension of texture family to the Ombre Hypnose Mono eyeshadow range.

Pleasamt contradiction of cushiony soft-silky cream texture and the striking, intense makeup finish. The eyeshadows glide on smoothly and evenly, making colour blending ever so easy. Colour and glitters stay on eyelids all day long without fading or smudging.

6 easy to wear shades are launched as a new  texture addition to the existing Ombre Hypnose Mono eyeshadow range. From glamourous colours that are ideal for single colour use to create star and drama eyes to shades that acts also as a texture transforming topcoat for doll eyes; there's a perfect shade for eyeone!

Here's a demo by Clarence Lee

The Hynose Star Mascara and Ombre Hynose Ultra Twinkling eyeshadows will be available at all Lancome counters from 1st March 2013 onwards.

Hynose Star Mascara - Price SD$50
Ombra Hypnose Ultra Twinkling eyeshadow - Price : SD$36

(Review on the mascara coming up soon ^_^)