The Haraju Cute at Guardian Health and Beauty

On 18 July 2012, Guardian Health & Beauty (the leading health and beauty chain in Singapore) launched the first-ever Haraju-Cute concept at 32 Guardian Health & Beauty stores islandwide. Taking the lead from the trendy Harajuku culture and fashion enclave in Tokyo. The Haraju-cute corner/counter carry 15 cult brands from Japan.

Brands from ...
[These brands are EXCLUSIVE to Guardian]
  • Automatic Beauty (AB)
  • Body Fantasies
  • Diamond Beauty
  • Heat Jewel
  • Orp Tokyo
  • AvancĂ©
  • Bonavoce
  • Dual
  • Love & Peach
  • Sguard
  • Bandai - The Rose of Versailles
  • Brigitte
  • Egokawa Sweetie
  • Loved Loved Nude
At the bloggers session - alot of product's samples were spread out on the table for us to play play try try (So..... below will be all pics of the various products from the brands mentioned above.)

Diamond Beauty cream shadows (SD$14.90)

The cream shadow texture reminds me of canmake and Kate cream shadows - very moist and creamy.

Diamond Beauty Cream Cheek (SD$18.90)

Diamond Beauty Eyebrow's concealer (brow's mascara) (SD$19.90)
Available in 4shades
The lightest shade look almost like "concealer" shade (Me likey~)
(The swatch was the 2 lightest shades)

Diamond Blush (SD$23.90)
Available in 5 shades

Dont ask me why I never swatch this ... lolx (too much makeup going on.....)
Anyway, me loving the clear solid acrylic casing!! SO simple and pretty~)

Automatic Beauty (AB) double eye rubber (SD$17.90)
(For creating double eyelids)

Mezical Fiber double eyelid tape
30pcs SD$19.90
60pcs SD$27.90
120 pcs SD$45.90

Brigitte Romantic eyes (palette) SD$26.90
Available in 5 shades


Brigitte romantic blush (SD$24.90)
(Comes in 4 shades)

Only saw 3 shades on the table....

Both Bonavoce and La Rose De versailles both look quite similar yet feel so different.

Bonavoce have a finer tips... can draw very fine lines, but not as stable as La Rose De Versailles.
La Rose De Versailles has a firmer and slightly thicker tips.. which gives a much better control when lining your eyes.

I think both priced at SD$19.90(each)

Avance mascara (SD$27.90)

Love & Peace Makeup Base (SD$22.90)
Moisturizing Makeup base to refine uneven skin
  • Mineral oil free
  • Fragrance fre
  • SPF20 PA++ UV protection
  • 10 types of moisturizing ingredients
  • Sebum control for long lasting makeup
  • small and convenient

Love & Peace Hair Cologne shiny Mist (SD$12.90)
This smell really sweet~ yummy~

Check out more product's shots at Haraju-Cute! Facebook Page Photo album (click click)
They invited Larry Yeo to introduce/creating Japanese look base on the products from Haraju-Cute corner (makeup demo)

Creating double eyelids using the Automatic Beauty (AB) Mezical Fiber... and ects...
(My camera suck at low lighting... hai~ all the products shot above were taken with my Samsung note camera - pretty decent right?)

Mr Larry Yeo

The goodies....

A manga(comic) version of MEEEEE... Do I look like me??? (kekekkee)

Take a peek inside my white "handbag" goodies...
Review/each product's intro on seperate posts.

Brigitte Romantic False Eyelashes (Price : SD$22.90)
(Bottom and upper lashes )
I exchanged apair of the upper lashes with Verlyn.

Bonavoce Ultra Mascara (Price : SD$25.90)

AVANCE Joli et Joli et Liquid eyeliner (Price : SD$ 22.90)
Available in Black and Brown (Mine is "brown")

Diamond Nose Makeup (Price : SD$24.90)
Conceal pores and shape nose for a 3D effect

Available in 2 types
  • Princess nose - for shine
  • Dolly nose - for matte

The one in my goodies bag is Princess nose.

Diamond Beauty Cream Cheek in #02 Strawberry Pink (Price : SD$18.90)

[Click to enlarge]

The Rose of Versailles Lady Oscar Creamy Penicl in Black (Price : SD$25.90)

The Rose of Versailles Lady Oscar Face mask in Floral white rose (Price : SD$8.90 per sheet)


[Click to enlarge]

Automatic Beauty (AB) Mezical Fiber Double eyelids tape (Price : SD$19.90 for 30pcs)

Brigitte Romantic Lip Rose in (PK-1) baby pink (Price : SD$18.90)

The sushi at Sun With Moon Wheelock Place were pretty yummy!

Macha and red bean ice-cream!

Haraju-Cute! is available EXCLUSIVE at Guardian Health & Beauty
1) 313 @ Somerset
2) Anchorpoint
3) Ang Mo Kio Central
4) Causeway Point
5) Centrepoint Basement
6) City Square Mall
7) Clementi Mall
8) Great World City
9) Hougang Mall*
10) IMM
11) ION Orchard
12) Kallang Leisure Park
13) Marina Bay Sands
14) Ngee Ann City*
15) Northpoint
16) Paragon
17) Parkway
18) Plaza Singapura
19) Raffles City
20) Raffles Place MRT
21) Sembawang Shopping Centre
22) Serangoon NEX
23) Suntec City Mall
24) Tampines Century Square
25) Toa Payoh Blk 190
26) United Square
27) Vivo City
*These 7 stores will be ready by end August 2012

Prices range from SD$5.90 to SD$45.90

Guardian Health and Beauty Facebook Page ::

Haraju-Cute! Facebook Page ::

Brigitte Singapore Facebook Page ::

More on Haraju-cute products ::

Products were provided.
I'm not affiliated with StarAsia nor Guardian Health & Beauty

Information and some images were their facebook page and press file