Thursday, May 24, 2012

Make Up For Ever launching Aqua Shadow + Sens' Eyes

(Product introduction and Swatches)

The iconic MAKE UP FOR EVER range continues its adventure with a new pencil - Aqua Shadow, that glides over the eyelids with instant application for flawless results.

Launching in Singapore on 7th June 2012.

Aqua Shadow is a waterproof eye shadow pencil with extra colored pigments and long-lasting hold, containing a generous jumbo tip. Its polished black body is finished off with a band colored with each shade and a matching cap.
Aqua Shadow is so handy; it can be slipped into a purse, beach bag or makeup artist’s case. It is both waterproof and long-lasting, resists seawater, chlorinated water and rubbing. Aqua Shadow brightens and intensifies the eyes in 3 seconds flat. And for the pros, this is the promise of fast results that withstand the extreme conditions of the stage or the heat of fashion shows.

Aqua Shadow comes in 12 unique shades::::
  • 7 shimmering nude hues (Pearly Taupe, Pearly Copper, Pearly Pink, Pearly Peach, Pearly Beige, Pearly Pink Beige, Pearly White)
  • 5 matte shades (Matte Black, Matte Brown, Matte Taupe Grey, Matte Navy Blue, Matte Green )

    Aqua Shadow has been specially designed to guarantee:
    • Flawless pigment hold, set onto the eyelid with volatile silicone oils and PVP polymers.
    • A comfortable texture with oily alcohols and lactate ester, which protect against dryness.
    • Silica powder to contribute to easy, slide-on application.
    • Silicone elastomer polymers which provide a filling effect for smooth eyelids.
    • Ophthalmologist tested.
    • Paraben-free.

    Makeup look created by just using the Aqua shadows [Click to enlarge]

    As an official sponsor of Mercedes-Benz Fashion Week Swim, MAKE UP FOR EVER has unveiled yet again its new AQUA products for a sneak preview in Miami. Aqua Shadow took its test dive during the Miami fashion shows, jumping right into the deep end, in the extreme backstage conditions of heat and humidity and with the most up-to-the-minute trends. Mission accomplished for the latest additions to the AQUA range, which were quickly snatched up and adored by the makeup artists on location.

    When I was at their office, I only saw 10 colors.. (In above pic only have 9 - where the other one was lying around somewhere)

    Swatches taken with flash

    Full range swatches...[Click to enlarge]

    Beside Aqua Shadow, Make Up For Ever will be launching a new "travel size" Sens' Eyes on 7th June 2012.

    SENS'EYES Waterproof Sensitive Eye Cleanser

    A mineral oil-free gel that removes make-up from eyes and lips and is extremely effective and incredibly gentle. It doesn't leave the eyelids feeling greasy. Instantly removes impurities, even waterproof make-up on the most sensitive eyes and contact lens wearers.

    Main ingredients...
    • Solubilizing oils in a non-greasy aqueous gel
    • Agreraline
    • Cotton flower extract
    • Honey extract

    Clinically-tested hydration levels: +70% after 1 hour
    Opthalmologist tested for sensitive eyes and contact lens wearers.
    Dermatologist tested

    Professional makeup artists need long-lasting products with stable and intense results. This is why MAKE UP FOR EVER, the expert in waterproof makeup, is constantly updating the AQUA range.
    The products are suitable for the extreme conditions of the stage or fashion shows, resistant to heat from spotlights and even to the water in swimming pools. Synchronized swimmers have become true fans of the AQUA range, which enables them to achieve completely waterproof flamboyant colors and artistic makeup. With its wide selection of colors that are easy to use, the range has also won over women looking for daily-use makeup.

    Goodies received.... will be trying it out and feature in another post.

    Aqua Shadow and Sens'Eyes will be available at Sephora and Make Up For Ever from 7th June 2012 onwards.

    Aqua Shadow

    SENS'EYES comes in 30ML and 100ML
    Price: TBC

    I'm not affiliated with Make Up For Ever, products were provided for reviewing.

    Images and information were extracted from the press file.