Friday, April 20, 2012

BECCA Cosmetics Launched in Singapore

Couple weeks ago, attended the BECCA Cosmetics preview at Escentials (located at Level 3 of Paragon)

A presentation by Steven Schapera the CEO of BECCA (He talks about the inspiration and history of the brand)
Professional Makeup Artists will tell you that 2 out of 3 women are not wearing their correct colour of foundation.
BECCA is the first cosmetic company to provide a Skin Perfecting Makeup System, for ALL women, no matter how pale or dark their skin. With over 34 shades of Concealer and 30 colours of Stick Foundation, BECCA is able to exactly match any complexion.
BECCA has recognised the different needs of women internationally; developing foundation colours to suit the lightest (Meringue) to the darkest (Espresso) skin tones and is underpinned by enhancement colours that use neutral colours to create a natural makeup look.
BECCA is a truly international make-up brand. BECCA is of Australian origin, its products are manufactured in top laboratories around the world and it is sold in the most prestigious stores globally.
From a simple, personal desire for a cosmetic range that produced a flawless complexion, grew a company that has developed a makeup system that outperforms other high profile, expensive and well-established global brands. BECCA has set a new performance benchmark and has established itself as a reference for creativity, style and quality. Add to that a range of focused colour products and a collection of the finest brushes, and its easy to see why BECCA has so quickly made its mark in the competitive world of beauty products.
While BECCA started from the simple desire to find the „perfect foundation‟ to achieve flawless looking skin, it has continued to expand through creative thinking and innovation.
Business partners Rebecca Morrice Williams and Steven Schapera (CEO) joined forces in 1996 to combine Rebecca‟s creative skill, vision and determination with Steven‟s scientific and technological background, as well as his experience in global marketing. Rebecca and Steven have continuously pushed boundaries to design a company based on a different mindset and philosophy than those held by established cosmetics companies.
Three and a half years of development finally yielded results with the creation of the perfect concealer upon which the complete BECCA range pivots.
In October 2001, BECCA made its international debut at London‟s SPACE.NK, followed by Bergdorf Goodman in New York in January 2003, where the brand was lauded as its category leader. BECCA has continued to expand, and is available in the most prestigious stores across the world, including the United States, the UK, Australia, Germany, Italy, Sweden, Hong Kong, Spain, Seychelles and Canada to name a few.
BECCA‟s first flagship store was opened in 2005 and is located in the heart of one of London‟s most fashionable shopping districts. The South Kensington Boutique boasts a retail floor, private mezzanine and basement lounge for a completely unique beauty experience.
Rebecca Morrice Williams is the founder of BECCA. Through her passion and persistence Rebecca has developed a range of cosmetics that has delighted the most demanding make-up artists of the world, excited the most respected beauty editors, met the needs of the busy modern woman and, above all, ended a personal search for cosmetic perfection by the creator herself. Her fresh, creative and enthusiastic approach to the business drives the innovation process of BECCA. As the brand‟s architect, Rebecca‟s eye for aesthetics is paramount.
Steven Schapera, CEO of BECCA, has been Rebecca's business partner since inception. With a background in engineering and wine-making, and significant international marketing experience, Steven has a complementary skill-set to complete the partnership. Steven drives the sales and marketing of BECCA internationally, and oversees global offices and retail operations.
[Extracted from the press file]

Makeup Demo by Lisa Pemberton (BECCA International Makeup Artist)

OK... here their popular products...
BECCA BOUDOIR SKIN MINERAL POWDER FOUNDATION With pure mineral pigments is designed for a silky, sheer, weightless finish to suit all ages and skin types, including those with sensitive or acne prone skin. With adjustable, natural looking coverage, this water-resistant mineral marvel is both easy-to-apply and long wearing.
Buff some on for sensual, luminous colour that stays put all day; even wear it to bed to mimic smooth, perfect skin around the clock.
Non- irritating, clinically tested, allergy tested and dermatologically tested *Available in five medium coverage shades to suit all skin tones

BECCA Beach Tint

BECCA Luminous Skin Colour SPF 25+

BECCA have a total of 30 Luminous Skin colors shades and Singapore only carry the 15 shade stated below. No worries, cos at the counter, they will have the full range of shades for you to try/swatch and they will order the shade for you if it's not available.

BECCA Multi-use brushes
BECCA’s newest collection of indispensable multi-use brushes are handcrafted using only renewable-resource plantation grown wood with nickel plated, annealed brass ferrules. Superior synthetic and natural fibres are perfectly shaped by highly skilled ‘tufters’ using age-old brush making techniques.
This luxurious range of must-have, multi-purpose brushes make it simple to create a perfect, professional finish using a combination of crèmes, liquids and powders.

BECCA Eye Tint (Eye shadow primer)

These feel abit more moist and slighty greasy... Gilt and Pewter look sooo nice~

I was provided with Skin Mineral powder foundation in dream (will try it out, but the foundation was abit dark, not too sure whether I wanna use it on the whole face), retractable kabuki brush (dense and oh sooooo soft) and Beach tint in Grapefruit.

BECCA Cosmetics now available at escentials boutiques.
More information on
BECCA will be available at Escentials at Paragon, Escentials at The Shoppes at Marina Bay Sands and Escentials at Tangs Orchard. (Launch in April 2012)

I'm not affiliated with BECCA Cosmetics.
Images and Information were extracted from press kit