Wednesday, July 09, 2014

Gucci's Chime For Change Campaign in 2014

It's always great to see huge brand doing something to the world ~ and this year, Gucci parfums creates real change for girls and women through Gucci's Chime For Change Campaign in 2014.

They pledge $1 million to suport CHIME FOR CHANGE projects through the sales of their 5 designated iconic Gucci fragrance (featuring below : "Gucci Guilty" is one of the 5 iconic fragrances). Each set of fragrance product come with a unique donation code, consumes will be able to help improve the lives of girls and women by choosing to support projects promoting Education, Health or Justice. Gucci Parfums is encouraging consumers to redeem their donation codes online, and to share their involvement, spreading the message of the campaign.





Founded by Gucci in 2013, CHIME FOR CHANGE raises funds and awareness for girls’ and women’s rights globally. Co-founded by Gucci Creative Director Frida Giannini, actor Salma Hayek Pinault and singer Beyoncé Knowles-Carter, the campaign aims to unite the voices speaking out for girls and women around the world, promoting the key pillars of Education, Health and Justice.

CHIME FOR CHANGE is powered by Catapult, the first crowd-funding site where people can make real change happen for girls and women. CHIME FOR CHANGE selected Catapult as a strategic partner to ensure transparency, accountability and measurable impact, by allowing the CHIME FOR CHANGE community to choose exactly where their donations go and to track the results of their contributions on www.chimeforchange.org.

Each consumer has the power to change lives.
For example, one voucher code can provide:
  • 2 days of education, daily nourishment and primary healthcare for a student in Kenya
  • tetanus vaccines for two pregnant mothers and their unborn children in Cambodia
  • a trained paralegal to woman denied legal rights in India to complete and process critical paperwork so she can obtain the title to her family land


PARTICIPATING 5 GUCCI FRAGRANCES:
Flora by Gucci:
Inspired by Gucci’s iconic Flora pattern, created for Princess Grace of Monaco, Flora by Gucci is the scent of feminine glamour and sensual sophistication, and is rooted in an Italian olfactory world.

Gucci Guilty pour Femme and Gucci Guilty pour Homme: 
for the young, audacious and discerning iconoclast, Gucci Guilty suits a contemporary rebel – the very scent of defiance.

Gucci Première:
celebrating the star in every woman, Gucci Première combines strength, power and presence with sensual femininity, because every woman deserves her red carpet moment.

Gucci Made To Measure: 
for a worldly, refined and astute man who appreciates the very best and whose consummate attention to detail and authority in matters of taste mark him out as a genuine, distinctive connoisseur.




The set I got is Gucci Guilty (75ml)






Come with a I CHIME FOR CHANGE wristband



The card that contains the donation code~






Ingredients list




ABOUT CHIME FOR CHANGE
CHIME FOR CHANGE, founded by Gucci, campaigns to convene, unite and strengthen the voices speaking out for girls and women around the world, with a focus on using innovative approaches to raise funds and awareness for Education, Health and Justice projects.

Through its crowdfunding partner Catapult, CHIME FOR CHANGE has fully funded more than 280 projects in 81 countries through 87 non-profit partners. In addition to Catapult, CHIME FOR CHANGE strategic partners include the Kering Foundation, the Bill & Melinda Gates Foundation, Facebook, Hearst Magazines, P&G Prestige and Twitter.

CHIME FOR CHANGE reports on the impact of these projects, and shines a spotlight on powerful stories of girls and women globally through journalism and film. To learn more about the campaign and the girls and women it reaches, visit www.chimeforchange.org and www.facebook.com/chimeforchange, and view the CHIME FOR CHANGE short films at www.youtube.com/chimeforchange.

The CHIME FOR CHANGE Founding Committee includes Frida Giannini, Beyoncé Knowles-Carter and Salma Hayek Pinault. The CHIME FOR CHANGE Advisory Board includes Hafsat Abiola, Muna AbuSulayman, Valerie Amos, Humaira Bachal, Jimmie Briggs, Gordon and Sarah Brown, Lydia Cacho, David Carey, Joanne Crewes, Minh Dang, Juliet de Baubigny, Waris Dirie, Helene Gayle, Leymah Gbowee, Yasmeen Hassan, Arianna Huffington, Musimbi Kanyoro, Alicia Keys, Yang Lan, John Legend, Madonna, Pat Mitchell, Phumzile Mlambo-Ngcuka, Alyse Nelson,  Sharmeen Obaid Chinoy, Francois-Henri Pinault, Julia Roberts, Jill Sheffield, Alison Smale, Jada Pinkett Smith, Caryl Stern, Meryl Streep, the Archbishop Desmond Tutu, Mpho Tutu, and Monique Villa.




Price List::
Flora by Gucci EDT  SD$168 (75ml)
Gucci Guilty pour Femme EDT   SD$115 (50ml)
Gucci Guilty pour Homme EDT     SD$138 (90ml)
Gucci Première EDP     SD$202 (75ml)
Gucci Made To Measure EDT    SD$144 (90ml)


Check out my other Gucci's posts::
http://www.everbluec.com/search/label/Gucci


Chime for Change website ::
http://www.chimeforchange.org/




Information extracted from press releases
I'm not affiliated with the brand/company