Saturday, January 18, 2014

Introducing the First Mulit-Brand Boutique in Southeast Asia - Professional Derma Center House

With the opening of Westgate Mall in heart of Jurong (beside Jurong East MRT Station/Interchange), L'Oreal Singapore Active Cosmetics opens their first Mulit-Brand Boutique in Southeast Asia - Professional Derma Center House, where 3 brands under the Active Cosmetics portfolio - "Vichy, La Roche-Posay and SkinCeuticals" are available.

The First Derma Center in Southeast Asia with provide professional advice and personalized diagnosis for face and hair. Recommended by dermatologists and health professionals worldwide, the 3 derma-cosmetics brands bring emphasis to the strong values of expertise, integrity and respect of derma-skincare in the new boutique. The Derma Center will be a new shopping place for consumers with each and every skin type, including the most sensitive; proposing a unique experience for derma-skincare.


At the heart of the derma-skincare uniqueness is the expert diagnosis of skin health specialists. The Derma Center houses two advanced diagnosis tools, which together with professional Derma Advisors, will provide accurate personalized advice and product recommendations that ensure the highest satisfaction in terms of performance and tolerance.

The hand-held Derm Analyzer shows 3D visualizations for skin in areas of hydration, elasticity, pores, sebum, porphyrine (sebum under skin), wrinkles and melanin, and for hair in areas of hair loss, density and thickness. For visible and even underlying skin damage, consumers can refer to the SkinCeuticals Precision LED, which utilizes the power of photochemistry for full-face skin diagnosis with clearer visibility of skin concerns including pigmentation, texture, hydration and sebum production.

The Derma Center allows a sensorial and cultural experience with uniquely-furnished spaces that showcases the brands’ history and identity - the Vichy counter has iconic copper pipes and wooden texture bars, La Roche-Posay keeps their clinical image with clean white shelves, while the SkinCeuticals area is decked in glossy black and white which resonates with the brand’s premium status.

Traditionally only sold at medical channels like pharmacies and clinics, consumers can now have accessibility to all three brands and can look forward to purchasing latest new launches including Vichy’s hair care range, Dercos, and even enjoy the first SkinCeuticals medi-spa facials in Singapore in the SkinCeuticals spa cabin within the boutique.


About L'Oreal Active Cosmetics Division
The Active Cosmetics Division brands meets a range of different skin care needs from normal, blemish-proned to sensitive skin, in healthcare outlets worldwide, including, pharmacies, drugstores, medical clinics and medi-spas. Thanks to its highly complementary brands, developed and endorsed by health professionals - dermatologists, aesthetic doctors, pediatricians, pharmacists - the division is the world leader in dermocosmetics. 


Here's a media kit I got from L'Oreal Singapore



A kit contains all Derma brands - Vichy, La Roche-Posay and SkinCeuticals

SkinCeuticals
Founded in Dallas, TX in 1997, SkinCeuticals discovers, develop and delivers an advanced line of scientifically-backed cosmeceutical treatments. As leaders in antioxidant and sun protection technology, SkinCeuticals products have been shown to dramatically improve skin health by protecting skin from enviromental damage and visibly improving skin clarity, tone, and texture to minimize the appearance of fine lines and wrinkles.



La Roche-Posay

Recommended by more then 25 000 dermatologists worldwide, L Roche-Rosay offers a unique range of daily skincare developed with dermatologists to meet their standards in efficacy, tolerance and elegant textures for increased compliance. The products, which are developed using a strict formulation charter, include a minimal number of ingredients at optimal concentrations for increased efficacy. Additionally, La Roche-Posay products undergo stringent clinical testing to guarantee efficacy and safety for sensitive skin.



Vichy
Vichy makes women happy by enabling each and everyone of them to reach their ideal skin. Using exclusive skin life science with the unique vichy thermal spa water from the Auvergne region, Vichy breaks the standards to bring your skin to its best whatever your age and life conditions. With over 80 years of research, Vichy has a deep worldwide understanding of all skin types and conditions. All formulas are developed to boost the natural dynamics of skin optimal efficacy and are safe for all skin types, even sensitive skin.

Read about my other Vichy Posts ::
http://www.everbluec.com/search/label/Vichy

Read about my other La Roche-Posay post ::
http://www.everbluec.com/search/label/La%20roche%20posay

Vichy Singapore Facebook Page ::
https://www.facebook.com/vichysingapore

La Roche-Posay Facebook Page ::
https://www.facebook.com/larocheposay


Derma Center
Westgate Mall, 3 Gateway Drive #02-33  (S) 608532



Information extracted from press release
Product was provided for consideration and I'm not affiliated with the company.