Tuesday, November 19, 2013

Introducing the NEW Olay Aquaction Range

Olay the world's leading facial care brand has recently launched a new hydration range featuring breakthrough HydraLock technlogy to deliver a new standard in hydration care - AquAction... The latest innovation in hydration care for "Pump Pump Bouncy Skin" with 2 power ingredients.


I love hydration skin care range ... I find that moisturizing is the very basic and safer for sensitive skin, problematic or combination skin. If the skin is well hydrated.. every little flaws feel and look bearable. Skin feels good everything feels good too. (That's what I feels)


At the media launch event, they did an interesting experiment on how the powerful ingredients prevent the water from leaking thru out skin and ects... but I'm pretty clueless on how to explain "science" .. I let the press releases do the talking (refer below) rather then me trying to explain it ...


 

A new gold standard in skin hydration actives
P&G has discovered an ingredient capable of outperforming hyaluronic acid, an ingredient known to fill and seal skin’s leaky bucket and seen as the current gold standard in hydration care.

Known as WSK, this ingredient was extracted from the white jelly leaf, and is renowned throughout ancient Chinese history and modern times for its beauty-enhancing properties.





Inspired by the legendary beauty of Yang Guifei, an 8th century Chinese royal consort whose beauty was so great that it supposedly drove the emperor to distraction, Olay scientists discovered WSK by studying the white jelly leaf, which was said to feature prominently in her skincare regimen.

In their examination, scientists managed to isolate the fascinating WSK compound – which was found to outperform hyaluronic acid, weight-for-weight, when its ability to hold water was put to the test versus hyaluronic acid. This is a significant finding, because until now it was thought that hyaluronic acid was the gold standard for hydrating ingredients. 


Most products are contented to stop here but Olay’s research has found that just filling the skin’s leaky bucket isn’t sufficient – the issue of skin fatigue needs to be addressed. Now the phenomenon of skin fatigue – decreasing energy – dictates that if this isn’t addressed, skin will not only get drier, but will become less responsive to hydrating ingredients. It is thus extremely important to re-energize skin – which is where another active ingredient, Niacinamide comes in.

Niacinamide brings the skin energy level of aged cells back to more youthful levels, so that over time, it gives skin the energy to renew itself, and make components that enable skin to hold onto its own moisture more effectively.



Proven to deliver “Pump Pump Bouncy Skin”
New Olay AquAction brings the two powerhouse ingredients of WSK and Niacinamide together in its new breakthrough HydraLock technology. Designed to effectively fight not just one, but both causes of skin dryness, new Olay AquAction delivers a new standard of hydration that is known fondly as “Pump Pump Bouncy Skin’’.

According to David Khoo, Olay’s Senior Scientist, “Pump Pump Bouncy Skin’’ is achieved when skin cells are well-hydrated and attain a full, rounded shape, giving skin a firm and elastic touch.”

Olay AquAction represents a new standard in hydration actives – it has been designed to deliver 12-hour non-stop hydration so skin is kept hydrated for longer. When we conducted a consumer study with the product, 92% of users agreed it leaves skin feeling hydrated while 7 out of 10 users believe that the product leaves skin supple and elastic,” said Mr Khoo.






OLAY AQUACTION INTENSIVE NOURISHING EMULSION
Price : SD$24.90

Formulated to target skin that is easily dehydrated, this product is designed to deliver continuous rehydration for up to 12 hours. Its water-bonding formula continuously provides moisture, and keeps skin hydrated all-day long, making skin hydrated and bouncy. It contains peach leaf and morus alba root extracts.


Initial thought while swatching on the back of my hands/arms
Cream gel texture, very moist and light on the skin~
velvety finishing




OLAY AQUACTION SOFTENING SLEEPING MASK
Price : SD$34.90
A blue transparent jelly mask, when applied directly, can provide intensive hydration all night. Its
intensive water-bonding formula, works at the golden time of skin treatment. It can help moisturize
skin and increase its water content. It can also effectively control skin oils, to help skin achieve water-oil balance and bouncy hydration.


This has the same consistency as the intensive nourishing emulsion but alittle bit more "moist", this feel really nice and cooling on the skin.



OLAY AQUACTION LONG LASTING HYDRATION GEL
Price : SD$24.90
The star product of the Olay AquAction range, this lightweight gel immediately enhances the moisture level of dry skin with just one application. In fact, it continuously moisturizes and locks in water for up to 12 hours, to deliver “pump-pump” bouncy skin.



A gel like texture - very similar consistency as intensive nourishing emulsion (infact all the moisturizer feel quite similar if we didn't swatch it side by side) .. this is the lightest as compare to the emulsion and sleeping mask.



OLAY AQUACTION DEEP HYDRATING DEW
Price : SD$24.90
Formulated with multiple mineral ingredients like cuprum, zinc and magnesium similar to those in
natural hot springs and plant extracts, this toner provides skin with nutrients and deeply* moisturizes
skin. It also helps skin to lock hydration, while continuously supplying moisture to give skin long-lasting hydration.

The deep hydration dew look like water but this does have some thickness "some what slimey" type of texture.. not really sticky nor thick (just like japanese type of lotion texture .. eg: Hada labo, Aquamoist and ects...)


OLAY AQUACTION NOURISHING HYDRATION MASK
Price : SD$24.90 (5pcs per box)
The mask’s hydration essence lotion includes mineral ingredients similar to those in natural hot spring. Formulated with Vitamin B3 & Vitamin E, the mask provides skin with hydration and nourishment:
  • Allows skin to absorb hydration essence lotion
  • Helps directly deliver nutrients to skin 
  • Its ‘eye patch design’ helps provide hydration to eyes


Overall, the whole range feels really hydrating, refreshing and leave a nice velvety smooth finishing on the skin. I wonder how this will feel on my face (You know, sometimes, products feels different on the face skin and body skin... really NEED to use it to know whether it's good or not! But from the first impression while applying on my whole arms.. I quite like it ^_^ .... if my face don't like it.. I know I can just used this on my body.. since I have dry body skin!)


Got a whole set to try it out
(Will do a full details review on this when I start using it for a good period of time)


The Olay AquAction range will be available from November 2013 in Watsons and most leading departmental stores and pharmacies.



Prices::
OLAY AquAction Long-Lasting Hydration Gel - SD$24.90
OLAY AquAction Deep Hydrating Dew - SD$24.90
OLAY AquAction Intensive Nourishing Emulsion - SD$24.90
OLAY AquAction Softening Sleeping Mask - SD$34.90
OLAY AquAction Nourishing Hydration Mask - SD$24.90


I'm not affiliated with the company.
Product was provided for consideration.
Information extracted from press releases