Monday, July 08, 2013

Introducing L’Oréal Paris Excellence Fashion Instant Glamor with the Luxurious Golds Collection

This season, hot on the heels of the well-received Daring Reds (read about my experience) and Exquisite Browns collections launched earlier this year, the Luxurious Golds collection is the latest installment in the L’Oréal Paris Excellence Fashion range, designed to impart instant glamour.



6.13 Golden Nude Brown
Price :S$18.90
Rich golden brown that complements most Asian skin tones 



5.13 Ashy Nude Brown
Price : S$18.90
A unique Ash brown that illuminates the skin





There is a reason why golden brown is one of the most popular shade of hair color among Singapore women. A subtle yet refreshing way to jazz up any hairstyle, golden brown is extremely versatile and suitable for women of all personalities. 

Whether you are going for the classy, sophisticated look or a more edgy, androgynous look, L’Oréal Paris Excellence Fashion in Luxurious Golds brings you two glamorous golden shades specially designed to complement Asian skin and eye tones.

Worried about damaging your hair from coloring? 
L’Oréal Paris Excellence Fashion promises an intense color pay-off with spectacular shine while providing utmost care to your precious tresses with its triple care formula. 




With a unique formula that provides long-lasting, vibrant color..
Excellence Fashion is infused with:
  • Hi-Shine Complex: For spectacular brilliance and shine
  • Hi-Intensity Pigments: For rich and intense color
  • Triple-Care Formula (Micro-Cera Essence + Amino Acid + Collagen): To protect, strengthen & nourish hair while coloring so hair stays strong & silky-soft

Finding the right shade of gold is a tricky affair
Fair skin tones can experiment with brighter and bolder blondes, as seen on Miley Cyrus and Anne Hathaway, while medium and Asian skin tones should follow the lead of Blake Lively and stick to warmer tones such as Excellence Fashion’s Golden Nude Brown as lighter blondes could drain your complexion. 

For cooler skin tones, stick to ash colors such as Excellence Fashion’s Ashy Nude Brown that illuminates the skin.

Application
Get a vibrant and glamorous luxurious golden brown hair in just 4 easy steps! 

  • Step 1: Apply hair serum to protect your hair from potential damages 
  • Step 2: Mix Protective Crème Colorant and Crème Developer together to form hair dye 
  • Step 3: Apply mixture generously on hair and leave on for at least 35 minutes 
  • Step 4: Wash your hair with a color-care shampoo and conditioner


Aftercare
To ensure long-lasting color and shine, use L’Oréal Paris Hair Expertise EverPure, a professional range comprising shampoo, conditioner and treatment specially formulated for color-treated hair. 


The 100% sulfate-free formula cleanses and strengthens, while retaining the hair’s natural oils and liberates the scalp from any irritation. 

With the addition of UVA and UVB filters in the conditioner and masques, hair is protected from the sun’s destructive rays. The result? Healthy strong hair that is free from frizz, allowing the new hair color to shine through.

Availability
The Luxurious Golds collection (2 shades) will be available from August 2013 onwards at Watsons, Guardian, major supermarkets and hypermarkets and selected departmental stores.





Read about my experience with the Loreal Paris NEW Excellence Fashion hair dye in Intense copper red (Link)


Information extracted from press file.