Wednesday, June 26, 2013

Lancome Advanced Genifique : an icon under the eye of 20 artists

(Sharing)
The Little Black Bottle
To mark the launch of Advanced Génifique, Lancôme’s most powerful youth activator, twenty artists – photographers and illustrators – have turned their attention to the iconic silhouette of the serum with 130 international awards. Entitled The Little Black Bottle, this collection of images will be displayed on the brand’s site and offered to a selection of VIPs in the form of an extremely limited-edition book (2,500 copies worldwide)


Hailing from Korea, France, China, England, the United States, Germany, Italy, Spain, Russia and Japan, the participants in the The Little Black Bottle project have all endeavoured to portray the iconic dimension of the glass bottle with the black silhouette recognisable at first glance. 

A dimension to which few products can lay claim, the fruit of a fascination that is both personal and shared. Through the variety of the approaches – colour or black and white, brush or film, abstraction or narration, their ink and paper tribute illustrates the universality of Advanced Génifique’s message. 

When art pays homage to an ideal that it has helped to celebrate for centuries: youth, a dream more than ever within reach.

 

 





















The Little Black Bottle , Twenty artists, One icon
With the participation of: Florian Bayer - Coco - Daniele Costa - Jorge Crooke - Massimo Gammacurta - Darrin Haddad - Charles Helleu - Carmen Garcia Huerta - Tae-Sun Kim - Kiyoshi Kuroda - Alena Lavdoskaya - Lo Cheuk Lun - Mierswa & Kluska - Vahram Muratyan - David Navascues - Toshimasa Ohara - Sebastien Pons - Nicolas Valois - Shin My-Ja & Mi-Rae - Zhou Yi.  


Advanced Génifique: youth icon
In 2009 Lancôme created Génifique, drawing on two cutting-edge sciences - transcriptomics and proteomics. 130 international awards later, Lancôme has written a new chapter in the story of this already iconic product, with a serum designed to surpass the nonetheless famed performance of the previous version: Advanced Génifique ,Youth Activating Concentrate.

With its new formula patented until 2029, Advanced Génifique repairs and activates ten visible signs of youthfullooking skin. From the first drops, the skin looks smoother, suppler and more luminous1. In just seven days, it appears  visibly rejuvenated