SK-II redefines the IT factor with their first ever IT Guy and IT Girl

On March 2013, SK-II (Singapore) introduce their first ever IT Guy and IT girl at Isetan Scotts. Host and former MTV VJ, Uttsada Panichkul, and famous local musician Sara Wee. And they share their moments of proof to achieve the "IT" status with SK-II's iconic Facial Treatment Essence.

This echoes a recent finding SK-II found in a recent online poll conducted among more then 50 respondents on "What makes up The "IT" Factor?" - For the majority of women and men, their skin is the proof of beauty.

The Proof Behind the 5 Dimensions of Crystal Clarity
Bringing proof moments to life with skin is SK-II's Facial Treatment Essence, which continues to remain a steadfast icon in the beauty industry for more then 35 years.

Powered by over 90% Pitera™, SK-II’s signature ingredient, Facial Treatment Essence acts directly on the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience – or what is the tangible proof to realize beautiful crystal clear skin.
Putting this to the test, SK-II conducted further clinical studies on the efficacy of Facial Treatment Essence to shift across the five dimensions to crystal clarity. In a breakthrough collaboration with Ellead², an established Korean clinical and biotechnology company, researches found that within 14 days of following a regimen of Facial Treatment Essence, all five dimensions of texture, radiance, firmness, spot control and wrinkle resilience revealed visible improvements.

Magic Ring
Mapping the 5Ds for proof of crystal clear skin transformation
Transformation begins with first rooting out underlying issues within the skin, in order to better tailor skincare regimens to match skin's needs. With the launch of Magic Ring, the latest skin analysis device from SK-II leveraging today's advanced technologies, the luxury skincare brand delivers an enhanced skin care counseling experience at its beauty counters to help women embark on their skin transformation journey.

The Tools of Proof
n a real-life, interactive beauty counselling test with Magic Ring - SK-II's latest skin analysis device - lead by SK-II beauty counselor trainer, Cindy Cheong and UTT, Sara puts her skin to the test. Her results were evident that the proof is all that's needed when it comes to crystal clarity.

Ented the presentation with Sara Wee performance


SK-II Facial Treatment Essence (75 ml)            – SD$99.00
SK-II Facial Treatment Essence (150 ml)          – SD$168.00
SK-II Facial Treatment Essence (215 ml)          – SD$209.00
SK-II MEN Facial Treatment Essence (75 ml)  – SD$99.00
SK-II MEN Facial Treatment Essence(150 ml) – SD$183.00

The SK-II Facial Treatment Essence and SK-II Men Facial Treatment Essence are available at all SK_II counters.