Saturday, April 20, 2013

Shiseido Sherbet Delight

SHISEIDO PROFESSIONAL INC. proposes cutting-edge fashion, hair and makeup styles in Season Trends.

This season, the theme is “SHERBET DELIGHT” as Shiseido play with light, colors, and changing textures, expressing the concepts of graphics, sports, and optimism, through teach-ins and workshops to communicate our ideas of hair and makeup trends to the world.

With this new trend Shiseido launched 3 new products to their Stage Works colleciton....


The oil-free, lightweight Damp Jelly (limited edition item) features rich moisturizers which hydrate the hair and impart a brilliance that seems to radiate from within, while the pleasantly textured “Air Feel Motion” and “Air Feel Wave” fill the hair with airiness and accents.

“Air Feel Motion” is for achieving tousled, casual hairstyles with a texture that’s lightweight and dry, with definite clumpiness in the movements.

“Air Feel Wave” imparts a lightweight yet smooth texture, achieving glossy, beautifully flowing, waved styles. For the latter two products, polyurethane dispersion with shape memory capability forms a resilient film that acts like a spring to give support to a flexible, supple finish that does not immobilize or harden the hair.

The nozzle is STAGE WORKS’ original, easy-to-operate “omnidirectional touch nozzle” which can be held in any direction and dispenses air-filled, lightweight foam with just a light touch on the side. Furthermore, both Air Feel products are formulated with Aqua In Pool*, a moisture-regulating and hair moisturizing ingredient used throughout the STAGE WORKS line.

* SHISEIDO’s exclusive moisturizing ingredient, developed with the emulsion technology for skincare products, is soluble in both water and oil.

* This is an ingredient developed by using polyurethane which is used for sponges and other materials. It is Shiseido’s patented proprietary ingredient that memorizes hair styles as it develops a soft, resilient film over the hair.







Air Feel motion
Price : TBC (195g)

A styling product with moderate hold for creating airy, lightweight, bouncy movements.
  • Recommended for short to long length hairstyles.
  • For creating tousled, casual hairstyles with a texture that’s lightweight and dry, with definite clumpiness in the movements.
  • Easy-to-operate “omnidirectional touch nozzle” can be held in any direction.
  • Use on towel-dried or dry hair. Rub into sections where you want to create movement.





Air Feel Wave
Price : TBC (195g)

A styling product for creating airy, lightweight, manageable waves all the way to the hair ends.

  • Recommended for short to long length hairstyles.
  • Imparts a lightweight yet smooth texture, achieving glossy, beautifully flowing, and waved styles.
  • Easy-to-operate “omnidirectional touch nozzle” can be held in any direction.
  • Use on towel-dried or dry hair. Rub into sections where you want to create movement.









Damp Jelly
Price : SD$28 (120g)
A styling product for achieving a mode finish with intense gloss and movement.

Rich moisturizers hydrate the hair and impart a brilliance that seems to radiate from within.
  • Oil-free, lightweight texture.
  • Recommended for short to medium-length hair styles.
  • Take an appropriate amount in your palm and spread well before working into the hair to create your style.








The Spring/Summer 2013 collections feature a shift from feminine-leaning elegance to a more natural femininity in sentiment. This trend is reflected in hair and makeup styles as well.

But this does not mean giving sweet styles a feminine finish; rather, it’s more about adding spicy nuances to feminine-looking styles, or accenting creations by techniques such as combining wet and dry textures. That’s why STAGE WORKS developed three new styling products to help stylists achieve the trendy, accented styles of this season.

Type of style::
Makeup::
more focus on ONE main point(feature) - bright color eyes, bold lips or smart natural.

Hairstyle::
Wet and shiny - shiny texture is this season's winner look
Playful bangs - gives a sense of fun
Braid - Deal with variety and gives a romantic feel.


Here's 5 different look using the 3 new products...