Wednesday, February 27, 2013

Shu uemura POREraser and Dual fit pressed powder

(Product Introduction)

In February 2013, Shu uemura added 2 new products to their wonderful makeup collection. The POREraser UV under base mousse and Dual fit pressed powder.



Shu Uemura POREraser
Price : SD$60



Shu uemura always aiming to pioneer, always seeking new paths to beauty.
Twenty years of research and development and a constant best seller* have evolved to open a new chapter in shu uemura’ s iconic UVUB mousse collection. 

Building on continuous innovations that have made shu uemura’ s groundbreaking UVUB mousse a best-seller worldwide, POREraser now delivers a new step in flawless beauty—an instant pore-less result with a beautiful finish that lasts all day long. 

Combined with UVUB mousse’s traditional comfort and ultra-light texture and boosted with high SPF35 UV protection, POREraser reaches new heights, creating skin that is pore-less, shine-less and retouch-less.


NO. 1 make-up base brand in East Asia! **
Since its debut as the first make-up base product of its type, UVUB mousse, with its celebrated ultra-light texture, has grown in popularity, making shu uemura the NO. 1 make-up base brand in East Asia.** Today, this beloved icon is reborn to perfectly match the skin concerns of Asian women, instantly minimizing the appearance of pores, controlling shine and helping maintain a beautiful and lasting finish to your make-up look. 

This weightless formula is infused with new powders and skincare actives to aid exfoliation for smooth skin, control sebum, and achieve an optical pore-less effect. Create the perfect canvas and enter a new realm of beauty. 

Beauty lies in natural simplicity in this sumptuous weightless mousse that delivers only what skin needs. In 2013, the legend of UV under base mousse celebrates a glorious revolution…

*UVUB mousse series has been the top selling product for 4 consecutive years since 2008 in the shu uemura total face category. (based on shu uemura sales data)
**No.1 make-up base brand in China, Hong Kong, Japan, Korea, Taiwan. Based on sales amount: 
“East Asia 5 markets Consolidation – Selective Distribution Full Year 2011 report” (Copyright © 2012 Beauté Research SARL)

 
Click to enlarge








Let's Compare with the original Shu uemura UV under base mousse in Pink.


POREraser mousse is more fine, moist and lighter as compare to the original UV under base mousse.


I let it sit on the back of my hand for about 30secs and you can see that the POREraser already start to slide off my hand. More watery as compare to the original UV under base mousse.


POREraser Pink is much brighter and abit pale as compare to the original UV under base mousse. The finishing is not as thick and matte as compare to the original UV under base mousse.

It's more lightweight, smoother and abit more moisturizing then the original.


Original UV under base mousse SPF30 PA +++ (65g)
New POREraser UV under base mousse  SPF35 PA+++ (50g)

POREraser will be replacing the original UV under base mousee.

I will do a more detail review soon ^_^


NEW! dual fit pressed powder

Price : SD$50 (case with brush : SD$20)

Available in 4 shades



A new dual powder for long lasting finish and dual concerns. Two unique textured powders create an air-like veil to help work against two major skin concerns: shine and dryness. 

Choose a powder depending on your skin condition, and mix the two powders for a balanced finish.





The brush feel soft and the cut of the bristle is nice cut for easy application.




Ingredients list

The powder feel finely milled.
(left: The moisture powder feels moist and soft)
(right :Feels very smooth and very fine)

these were heavy swatches... it blend out nicely without looking too PALE.





Both Shu uemura POREraser and Dual fit pressed powder will be available from 15th Feb 2013 onwards at all Shu uemura counters.



Disclosure:
I'm not affiliated with the company.
Product was provided for consideration.

Information extracted from the press file.