Thursday, February 21, 2013

HELLO, SHIBUYA TOKYO FASHION AND CULTURE MIX SHOW WITH SINGAPORE


HELLO, SHIBUYA TOKYO FASHION AND CULTURE MIX SHOW WITH SINGAPORE, a fashion and cultural event featuring a mix of both Japanese and local artistry takes place over 17 days from 22 Feb to 10 March, at the Atrium Space in Plaza Singapura. Fashion and art aficionados can immerse themselves in this subculture directly imported from the cool streets of Shibuya, Tokyo.  




The event is based on three themes: incubation, local cooperation, and contributions to Shibuya with an inbound focus and will include more than 20 pop-up shops, art exhibitions, fashion shows, and B2B business meetings. Aside from the festivities, collaborations between Japanese and local talents like :phunk studios and max.tan will see the creation of original dresses, t-shirts, tote bags and mobile phone stickers, all for sale at the pop-up shops.

Some of the Singapore collaborations include original dresses created by ANREALAGE, a popular brand at Tokyo Fashion Week featuring graphic designs by :phunk studios, winner of the Singapore President's Design Award. 

Original t-shirts and tote bags designed in collaboration with Singapore specialty stores like Asylum, blackmarket and BooksActually together with Japanese designers will also be on sale at the pop-up shops. iPhone stickers designed by participating PARCO next NEXT designers will also be available. 






Information extracted from press file.