Friday, December 07, 2012

Introducing L’Oréal Paris Hair Expertise Everstyle Alcohol-Free Styling Collection

L’Oréal Paris Hair Expertise’s launched their first alcohol free styling collection which designed to achieve professional results without drying hair out.


Since its launch two years ago, L’Oréal Paris Hair Expertise has become Singapore’s no. 1 professional hair care brand. Loved by editors worldwide, the hair care label has won hearts and critical praise for its sulfate-free superior formulations, professional results and luxurious scents.

Today, Hair Expertise unveils a brand new innovative collection that speaks right to the hearts of Singapore’s savvy style-conscious women. Now, who says flawlessly styled locks can’t be achieved outside the salon?

Introducing Hair Expertise EverStyle, the label’s first professional hair styling franchise that gives 24-hour long-lasting hold while providing utmost care to precious tresses.


Hair Expertise EverStyle are 
  • Alcohol Free
  • Paraben Free
  • 100% Vegan
  • Natural botanical extract
  • 24 hours long lasting


Style without Harsh Substances
The most sophisticated and costly styling products can give you a perfectly styled coif but your
greatest beauty ally is also a fiend, creating havoc on your hair with harsh alcohols that dry out the
hair. These drying agents weaken the hair shaft until hair eventually breaks.

But high style shouldn’t have to come at such a high price; women can now get the best of both
worlds.

The Hair Expertise Everstyle Alcohol-Free styling system is gentle on scalp and hair, containing no
drying alcohols and parabens. What it contains instead is a 100% vegan formula, infused with high performance styling polymers that shape, sculpt, boost and define without build-up. Plus, products are enhanced with natural botanical extracts such as Orange Peel Oil for an invigorating scentsational
experience.

“Your hair needs style – not alcohol. Alcohol can be drying and damaging to hair, yet it’s in most styling formulas. Instead, EverStyle is free of drying and damaging alcohols and uses botanical oils and high-performance polymers. So now you can have incredible style that doesn’t damage your hair along the way.” Johnny LaVoy (L’Oréal Paris Consulting Stylist)


The L’Oréal Paris Hair Expertise Everstyle range feel like a very nice range of products to own, I personally don't really like styling products cos they make my hair feel sucky and don't feel very nice to touch (and I love touching my hair all the time!!!) .

I have to try these out soon.. cos if they are really that good.. then I will say goodbye to my sad flat hair! lolx... saw these product featuring on America next top model.. and they do look good!



Meet the EverStyle Family
Re-creating that salon-styled look is minutes away with Hair Expertise EverStyle. A diverse range of
smart products (at smart prices) caters to all hair lengths, hair types and lifestyles.



FOR CURVACEOUS CURLS




FOR RUNWAY READY VOLUME


FOR ALL-DAY HOLD



Photo spam of the products...





Haircare range

L’Oréal Paris Hair Expertise EverPure

L'Oreal Paris Hair Expertise EverCreme

L’Oréal Paris Hair Expertise EverSleek and Ever Strong
I tried EverSleek's Shampoo before and here's my review (Link)


Received a full set of the products..
I donno how I should use them... I'm not someone who enjoy putting hairstyling products except dry shampoo.. But if this products doesn't feel sticky or weird... I might enjoy it!

Gonna give them a try soon~

I choose EverStrong for the haircare range... MY sister enjoy using the conditioner 
(review coming up soon)


Guess by the time I go thru with all this hairstyling products... I will be a "semi" expert in styling(lolx)


L’Oréal Paris Hair Expertise is available at Watsons, Guardian, Sa Sa and selected departmental stores.


L'Oreal Paris Facebook Page ::
https://www.facebook.com/lorealparissingapore


Information extracted from the press file.
Product was provided for consideration