Thursday, December 27, 2012

Adidas NEO 2013 Sping Summer Collection

(Preview)
Sometimes back (WOW, I think last month), I gotta check out the Adidas' NEO 2013 Spring Summer collection... NEO is a newest label under Adidas... NEO means new, young, fun and it embodies a teen spirit that invites you to make fashion a personal expression of identity.



I'm no where near teen, but I do like dressing up like a teen (if that means chic and fun T-shirt with jeans... kekekekeke)

Recently NEO set to take fashion to the next level with two international teen sensations as the brand’s global heroes.
Do I need to introduce more on the 2 celebrities?? (Photos say it all!!)
Okkk, I just say it anyways~ ^^ They are none other than Justin Bieber and Selena Gomez!



Teen lifestyle brand, adidas NEO Label has appointed Selena Gomez as its new global style icon and guest designer through a three-year partnership until the end of 2015.

Selena will work with NEO to design and develop seasonal ranges that consumers and her fans will love, beginning Fall/Winter 2013. She will also be the face of four seasonal collections throughout the year and will appear in print, digital, retail, and outdoor campaigns to debut in February 2013. She will identify her favorite pieces, the first of many opportunities for Selena to communicate her personal style with fans.

Selena Gomez said adidas NEO Label is a new brand for teens and their looks are fun and easy to wear, making it a perfect brand for her lifestyle.

“It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves".

“I am really enjoying being involved with the design process and NEO is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can’t wait to see the results of our new collection. I’m excited that it also allows my fans to be involved and they can come with me on this journey,”






Selena Gomez behind the scenes on the Selena goes NEO film shoot




As NEO’s new global style icon, Justin Bieber will inspire young consumers with the label’s stylish and fresh teen looks through a two-year partnership until end-2014.



As well as sporting his favorite NEO looks, Justin will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front NEO’s seasonal campaigns under its “Live Your Style” positioning, with Spring/Summer 2013 to debut in February. Teens will be able to shop for his favorite NEO looks and personally selected styles for each season.

Talking about the news, Justin Bieber spoke of NEO, the newest addition to a brand he has always loved.
“I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too.” he said.
 




Alright... let's check out some of the colleciton ^__~
























NEO SS13 - Mush Haves for girls....



NEO SS13 - Must haves for guys





The t-shirts are pretty cute.. and the price was pretty reasonable!!!!!
This is cute!!!













 

Me loving this cap... (SD$39.90)



The goodies, I've received... A set of audio technica headphone, Adidas USB drive (in bracelet band form.. cute >.<~), candy and a neon green nail polish!







Price list
  • T-shirts - From SD$25 onwards
  • Plaid Shirts - From SD$55 onwards
  • Pants - From SD$65 onwards
  • Shoes - From SD$39.90 onwards





Available at::

Link BHG Bugis
230 Victoria Street #03-01 Bugis Junction S188024

Link by THM Jurong Point
1 Jurong West Central 2 #03-11 Jurong Point 2 S648886

DOT Tampines 1
10 Tampines Central #02-01 Tampines 1 S529536

DOT Bugis Plus
201 Victoria Street #02-09 Bugis Plus S188067





Disclosure:
I'm not affiliated with the company.

Information extracted from press file