In August 2012, DKNY launched the Delicious Eau so Intense Collection in Singapore. An intensified vesion of two conveted fragrances to give devoted fans even more of what they love.
With over 4,000,000 bottles sold each year worldwide, it is no surprise that young women in the chicest cities point to the glass apple with the crisp, green floral fragrance inside and say, “I want it,” I want to Be Delicious.
As the passion for the brand grows ever more intense, the juice has followed that lead. Now eight years after debuting the first apple-inspired fragrance, Be Delicious, in 2004, DKNY introduces its most tempting iteration yet - the Delicious Eau So Intense Collection: Be Delicious Eau So Intense and Fresh Blossom Eau So Intense.
Perfumers amped up the concentration of each element in the original formula in equal parts. Each has maintained the original structure and balance, just with more potency and staying power.
“Each of the classic fragrances in the Delicious Collection were intensified using two different methods,” said Trudi Loren, VP of Fragrance Development at DKNY Fragrances, “I either amplify one aspect of the fragrance or raised the entire concentration so customers will enjoy a larger sensation of the original overall. It’s really determined by how the construction of the original fragrance lends itself to either increasing the concentration or strengthening one of the specific nodes. “
The clever packaging interpretation of New York’s Big Apple, a palm-sized clear glass object is the embodiment of the city’s vibrant, optimistic energy. It has clearly resonated across the globe, building and sustaining a rabid fan base from Germany to Singapore, South Africa to the Netherlands. Today, DKNY Fragrances engages the largest fragrance Facebook community in the world with over 780,000 “likes.”
Enough of the eau de parfum has been sold to keep every New Yorker spritzed and smelling “delicious” day in and day out for two solid years. Globally, over 4 million DKNY Delicious apples are sold a year. That is over 10,000 bottles a day, 6-7 every minute. Every 10 seconds, someone, somewhere, picks a Be Delicious apple off of the shelves and takes a little slice of New York’s vibrant, sophisticated, optimistic spirit home.
More than three dozen times, magazine readers have awarded Be Delicious the title of favorite fragrance, in almost as many languages.
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Most of you "must" have know that I'm super bad at describing fragrance ... beside my nose tends to pick up the scents I like most and ignore the rest! lolx ..... Well, I'll try my best......
I have been trying this fragrance out for about amonth now (I do rotate it with other fragrances on different days)
when I first spray the fragrance into the air - the scent is quite refreshing - A citrusy scent ( grapefruit + apple scent). Feels like I just slip a huge mouthful of icing cold grapefruit soda Ahhhhh~
And the apple scent.. on my skin, it smell more of a sour apply(nice type of sour scent) then the fresh sweet apply scent. And it dries down to a earthy floral scent... a mixture of faint sweetness of magnolia and sandalwood.
It last about a good 6-8 hrs on me.
I know fragrance smell different on different skin and body temperature - so go and sniff sniff it out yourself ^_^
Be Delicious Eau So Intense
Be Delicious was the first to be derived from an apple extract, which was then layered with grapefruit, magnolia, sandalwood and white amber. A delectable new fragrance that is the pick of the crop, Be Delicious Eau So Intense is a higher concentration of our classic Be Delicious fragrance accentuating the key apple note—resulting in a more intoxicating scent that resembles the first bite of a fresh picked apple.
Fresh Blossom Eau So Intense
Rose and lily of the valley notes get more attention in the new Fresh Blossom Eau So Intense. The once-delicate floral, inspired by the fragile but potent blooms on an apple tree, made more nuanced by ramping up the concentration of two of the most celebrated notes in perfumery. The result is a more textural, intense floral bouquet that is long lasting and fresh.
Some pictures from the bloggers session...
Me, Evonnz and Kas
Evonnz and I..."checking" out the Be Creative, Be Delicious facebook app!
Here's are some that I created... it's fun to create my own poster for DKNY~
Go try it out ^_^
Be Creative Be Delivious Facebook App::
I gotta bring home the basket of goodies that was sitting infront of me...
Check out their international Facebook Page ::
Be Delicious Eau so Intense EDP Price :: SD$102 [50ml]
Be Delicious Eau so Intense EDP Price :: SD$135 [100ml]
Fresh Blossom Eau So Intense EDP Price :: SD$102 [50ml]
Fresh Blossom Eau So Intense EDP Price :: SD$135 [100ml]
Available islandwide from 24th August 2012 onwards.
I'm not affiliated with the company.
Product was provided for consideration.
This post contain information and some images extracted from press file.