Sunday, June 17, 2012

Laura Mercier Eye Canvas

[Sharing Product's Launch]
Eye Canvas transforms your eyelid into the perfect canvas for eye makeup application. New, innovative formula acts like a foundation for your eye, neutralizing the eyelid by providing lightweight coverage – all while extending makeup wear and preventing creasing and smudging. Long wear formula lasts all day.

prep. neutralize. Smooth
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KEY CLAIMS
• Prepares eyelid for makeup application.
• Visibly neutralizes eyelid to cover imperfections and discolorations.
• Helps to soothe dry eyelid skin and to smooth out the appearance of visible fine lines and wrinkles.
• Helps prevent eye makeup from creasing and smudging all day.
• Helps eye makeup stay colour-true.
• Oil free, oil-absorbing.
• Does not feel greasy on eyelids.
• Suitable for all skin types, even sensitive skin.
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KEY INGREDIENTS
Potato Starch – a powerful ingredient that provides oil-absorbing and oil-controlling properties.
Vitamin A, C, E – A blend of antioxidants that help protect the eye against harmful environmental damage.
Orgasol (Nylon 12) – Oil-absorbing, anti-creasing and great texturizing material that helps the formula glide on the skin, yet controlling the sebum breakthrough.
Silica – Add to the texture of the formula by making it feel creamier. It also adds a soft focus effect that helps minimize the appearance of lines and wrinkles.
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FLAWLESS SELLING POINTS
• Conceals Imperfections.
• Crease Resistant, Natural Finish.
• Prepares For Eye Colour.
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HOW TO USE
Apply with finger or Crème Eye Detail Brush. Follow with Laura Mercier Eye Makeup.
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LAURA’S TIP
Laura likes to use this as a perfecting step to the flawless face. Eye Canvas is the perfect neutralizing eye primer. It looks amazing worn alone or with any colour over it. Just a touch of Eye Canvas and a red Lip Colour is her absolute favorite look.
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Launched recently(June 2012) @ Sephora
Come in 5 shades : (EC-1, EC-2, EC-3, EC-4, EC-5)
PRICE: SD$$40 [4.80g]
Information was extracted from the Press file.