Saturday, March 31, 2012

Guerlain Shine Automatique

[New Launch]
Guerlain will be launching Shine Automatique in April 2012.


Concept:
SHINE AUTOMATIQUE -
the sparkling bouquet Fashion accessory. Seductive object. Beauty asset.

SHINE AUTOMATIQUE -
Ultra-shiny Fashion-forward To automatically pair with: stiletto heels, a lamé evening clutch, a sparkling hair accessory.

The packaging
2011: Guerlain launches Rouge Automatique, a new one hand lipstick, conceived to facilitate women’s lives thanks to its quick, intuitive and easy apllication.

2012: Shine Automatique, proposed in the same pack as Rouge Automatique, broadens this new range.

A new holographic sticker is added to the pack, to perfectly complement the glitter spirit of the range.

The formula
A second-skin lipstick that adds a dazzling touch to the figure, dressing up lips in subtly sparkling colour and generously moisturising them (+38% moisturisation after application*).
An innovative promise, at the heart of the Rouge Automatique formula, pronounced in three keywords: shine, sheerness and colour.

Promise 1: A sparkling chic makeup!
Active agents : Tone-on-tone, contrasting, red, blue or golden light-reflecting cocktail, made of various shimmering pearly particles. boosts lips with subtly sparkling scintillation.
Result : The lips are boosted with subtly sparkling scintillation.


Promise 2: A deliciously sheer texture!
Active agents :An extremely fine texture that becomes one with the skin to deliver perfect moisturisation and maximum comfort.
Result : Lips are soft, smooth and deliciously glossy.


Promise 3: Mouth watering shades!
Active agents: Unlike classic white pigments, crystal pigments do not have an opaque base, thus being more transparent.
Result: The colours are pure and radiant, with no whitening effect.

The shade range
A range composed with 12 shades, to suit all needs, and that all bear the name of a legendary Guerlain creation!

Shine Automatique - Price: SD$51
Available at Singapore Guerlain Counters in April 2012
They will be a live demonstration at Sephora Ion Orchard on 14 April 2012 [3pm]

Disclaimer: The images and informations were extracted from the press file.