Monday, May 16, 2011

Jared Leto the face of the new Hugo fragrance: HUGO Just Different

[Something I received from the email... thought of sharing it ^__^ ]
My mum love Hugo boss fragrance..I remember years ago, My sis and I got one of the Hugo Boss fragrance for my dad... but turn out, my mum is the one using it! lolx

4th May, 2011 HUGO Fragrances is excited to announce the signing of American musician, actor and director, Jared Leto, as the face of its new male fragrance: HUGO Just Different a fresh and unexpected scent designed to inspire men to see things differently, through different perspectives.
Jared is also confirmed as the face of the iconic HUGO Man fragrance – originally launched 16 years ago, and will star in new TV and print campaigns for both scents rolling out globally as of July 2011.

Jared Leto has an innate curiosity, constantly on the look out for original ideas and experiences from a multitude of sources. He likes to customise, personalise and remix, putting his individual twist on things to express his personality and creativity. He represents the perfect match with the HUGO brand, which through its fashion and fragrances, embodies an avant-garde, yet confident style, and a contemporary attitude

HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the HUGO man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences.” Jared Leto

Jared Leto is renowned as one of the most digitally connected artists in the world – another trait which makes him the perfect ambassador for HUGO Fragrances, a brand which has long embraced creative digital mediums and engaged with the creative digital community. Just like Jared, the HUGO man is an avid online user, eagerly consuming the digital world and sharing his life via uploads, posts and blogs.

Jared is the lead vocalist and songwriter for the multi-platinum selling rock band Thirty Seconds to Mars and directs their music videos under his creative pseudonym Bartholomew Cubbins, winning over 14 MTV Awards globally. He has appeared in films such as Fight Club; Girl, Interrupted; Panic Room; American Psycho; Alexander; Requiem for a Dream; Lord of War and Mr. Nobody, and is well-known for his intense and transformative performances.

(All pics except the first one were all taken from ->> Here <<- )
(Pics were taken from the set of Hugo Boss commercial)

I'm curious how the commercial and print ad will look like and the scent... I wonder how the "inspire men to see things differently, through different perspectives" will smell like ^.~

Disclaimer: I am not affiliated with Hugo Boss. I'm just sharing a piece of information.